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The changes in the socio-political environment led to increasing participation of women in diff erent fields, including music, dance and theatre. In the early 20th century, the socially active royal Indian women altered their attire, in order to emulate European fashion trends, yet retain the traditional character of the saree. It was the Maharani of Cooch-Behar, Indira Devi, who pioneered the trend for pastel coloured, sheer chiffon sarees, teamed with sleeveless blouses. Subsequently the Maharani’s daughter, Gayatri Devi, Maharani of Jaipur popularized the trend among the royals and the crème de la crème.

“Zodiac is primarily in the business wear category with fine pure wool suits and in the occasion wear segment with bandgalas. Ready-to-wear suits and jackets in pure wool still appeal to a very niche segment in India. However, as we have seen in ready-to-wear shirts over the past 20 years, the Indian consumers will get more discerning as his exposure to international brands, clothing and trends increase,” says Salman Noorani, MD & President, Zodiac.

“We have seen a lot of success in Indian market and we are very bullish about India for the next 5-10 years. We will continue to open more stores. Bengaluru, Mumbai and Delhi are among our top performing cities in the world,” shares Ganguly.

What trends do you feel will emerge in the future?

PUMA x YOU: The customisation studio allows consumers to customize and personalize PUMA footwear, apparel and accessories using embroidery and print. The on-demand personalization offers over 100 quirky and fun design options to choose from.

Here is list of CMOs of fashion retail who have succeeded in winning consumers by combing both digital as well old age marketing strategies. To meet these CMOs, visit 20th India Fashion Forum1Debosmita Majumder, Head-Marketing, PumaDebosmita Majumder is heading Marketing at PUMA India and she is responsible for developing marketing strategies that has business impact.

Post-independence, women got an opportunity to work outside their homes, thereby giving a boost to their economic status. The working women and their increasing participation in outdoor activities like social get-togethers implied an array of clothing styles. The alleviation of the economic and social standing of the women impacted the saree and blouse, which became more trendy and contemporary in nature.

For example, in Alibaba’s Fashion AI Store, consumers get a completely personalised service from check in to the store to check-out. The environment between the consumer and the products is extremely interactive and the role of the sales staff comes largely from requests of consumers using the technology interfaces.

The 1960s witnessed the growing trend of the working class women, who were acquainted to latest fashion through different media, predominantly Hindi cinema as well as English films, and fashion magazines like Femina. During this era, joint fashion shows and beauty contests were conducted, followed by participation of winners in international beauty competitions. Exposure to western culture and fashion images brought about socio-cultural changes, influencing lifestyles and clothing styles of the urban women.

Attributing the popularity and reach of the portal among online shoppers to its heavy investment into technology, Amar added, “This industry requires disruptive technology to reach the next level, investment into technology is imperative for brands to understand and promptly cater to the needs of the buyer, particularly the millennials and Gen Z lot who are the key driving forces of the growing online shopping segment. Millennials and Gen Z spend more time on their mobile phones even in the physical world and are now seen visiting physical retail shops and comparing the prices in the app while at the shops.”

– 50+ Conference sessions, debates and discussions across two days

Sharing his thoughts on the launch, Manish Gupta, Chief Operating Officer – Fragrance and Accessories Division at Titan Company Limited remarked, “Youth of today are extremely fashion forward. Smelling great is a critical part of their grooming requirements thereby perfumes was the next logical extension for Fastrack. Titan Company has always pushed the boundaries in terms of product quality and Fastrack perfumes are no exception. I am sure that Fastrack perfume would soon become the go to perfume brand for the fashion forward and trend setting youth of this nation.”

“The advent of bespoke tailoring is another factor giving a fillip to the suits’ market. People who were unable to buy readymade suits because of their physical structure are getting bespoke suits done. Moreover, people who wants perfectly fitted suits are preferring bespoke,” says Sethia. “On the whole, bespoke is going to stay and has a bright future and we believe it will even complement readymade suits market as people are becoming more conscious about wearing suits.

Replay, leading Italian premium denim brand, in partnership with Reliance Brands Limited, opened its first store in India at Ambience Mall, Gurugram. The 1,200 sq.ft. store, combines the historical and iconic elements of the brand both for its materials, and for its furnishings, which are integrated into a completely renewed architectural space and confirms Replay’s constant focus on new trends.Replay, known for its innovative flair, characteristic Italian design and the superb quality of its denim is a major player in international denim styling and production. The brand’s offerings in the Indian market include a wide range of denims, casual wear, footwear and accessories for men and women.

He has an extensive experience in launching, building and managing of brands, businesses and their communications having worked with a number of start-up and new business ideas for established organizations both as advertising and marketing professional and also a core management team member.

“We have also launched exclusive leather hand painted footwear collection at Raymond. Innovations like lightweight Rayknit collection, an alternative to leather, and made-to-order bespoke footwear range is exclusive to Raymond Footwear. ColorPlus does a sophisticated cushioning system in the footwear for high comfort of consumers users while Park Avenue is getting popular for its sleek design language,” he adds.

Commenting on the deal, Ashish Dikshit, Managing Director, ABFRL said: “Ethnic wear is the largest segment in the Indian fashion apparel market. While ABFRL has built a diversified portfolio of brands across different segments, ethnic wear space is currently under-represented in our bouquet of offerings to consumers. The proposed acquisition is, therefore, a great strategic addition to our portfolio and gives us a strong footing in a segment that is growing in double digits. Jaypore is a brand with strong equity and with a differentiated offering of products based on Indian crafts. It provides a great platform for us to build a strong presence in the Ethnic segment and in accessories and home segment. This acquisition will further strengthen leadership position of ABFRL in the branded fashion space.”

“The increased competition is mainly in the suits segment and that too at two levels. Firstly, there is ready-to-wear suits available at premium international stores like Zara or H&M and secondly there are luxury brands who are doing the suits, bespoke and traditional bandgalas. But when it comes to a traditional occasion wear pick, the indigenous brands are still way ahead,” opines Mehra.

VEOCEL™ fibers are certified clean and safe, biodegradable, from the botanic origin, and manufactured in an environmentally responsible production process. With changing consumer habits, more and more non-woven producers are shifting their product pipelines towards natural and eco-friendly materials to enhance product appeal and open more business opportunities. Lenzing being a pioneer in innovation has helped in fulfilling these needs through a more incorporating VEOCEL™ fiber in a diverse range of products.

Accessories is a natural extension to the apparel brands of Raymond. The company saw the immense potential in the accessory segment and decided to set up a separate vertical in 2016.

Fashion in the 21st century has transformed the saree ensemble, making it more glamourous and modern in its appearance. The new age saree has inculcated interest in the younger generation who is keen to wear sarees with a blouse that is more westernized in styling. Leading Bollywood stars like Priyanka Chopra, Deepika Padukone and Sonam Kapoor dressed in stylish and innovative saree styles have impacted the new age women.

Future Plans

On the occasion, the dignitaries released the 17th edition of ‘India Business of Fashion Report (IBoFR) 2020 Year Book which seeks to foster a circa 2020 understanding of elements that will define innovation and sustainability-led business of fashion in India. This edition also witnessed the launch of ‘Fashion Techway’, a series of fashion retail sessions centered around the relevance of technology in the business.

Similarly, Study By Janak has also been focusing on innovating not only the product but the entire experience starting at handling the client, production and the final product. Infact, they were the first ones to get 40 Savile Row to India and are still following the guidelines of Savile Row tailoring. They launched it around eight years ago and are seeing a steady growth in the same. They are working on technique and software to give a complete bespoke suit experience on the fingertips.

IMAGES Most Admired Affordable Fashion Retailer of the Year: National –  MAX Fashion